Book Marketing: The Basics with Shawn Manaher and Rivka Kawano



Here is the podcast:

Ep 17 Writing Biz Banner

 Book Marketing: The Basics

I am sure that like many other writers, when you hear the words “Book Marketing” you begin to feel a little overwhelmed and that’s completely understandable.
This week on The Writing Biz I invited guests, Shawn Manaher of Book Marketing Tools and Rivka Kawano of Author Sensei,  to join me in a discussion of book marketing basics. We tried to give you some great tips that you can use in your book marketing today to help build your writing biz. We also hope we gave you ideas that will open up your mind and lead you to think of other creative ways that you can market your book.
How you market your book may differ depending on your intended audience, the genre that your book fits into and your budget.
The best way to ensure that your book marketing efforts meet with success is to create a well-developed marketing plan. If you have clear goals and strategies that you are committed to implementing, you will see results.
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Book Marketing

Guests:

Shawn Manaher circle bwShawn Manaher  of Book Marketing Tools is a well known face in the Google+ writing community. He is the host of the Author Hangout a terrific must-see videocast and podcast. Check out his new project ReadingDeals.com a site that lets you know what free and discounted books are available.  You can connect with Shawn on Google+ and Twitter.
Rivka Kawano circle bwRivka Kawano is the Chief Marketing Sensei at Author Sensei. She helps authors get the ball rolling and get recognized. She works one-on-one with authors to help them build their businesses. Author Sensei offers marketing, design and coaching services.
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Resources:

How To Create Your Customer Avatar by Bonnie Chomica of Marketing Done Write

NEXT WEEK on The Writing Biz:

Part Two of the 2014 Book Marketing Series

About Laura Williams

Freelance writer, graphic designer and social marketing strategist. Host of The Writing Biz show a live stream and podcast that helps writers manage and grow their businesses.


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