Marketing Your Book One Person at a Time
As I was getting prepared for tomorrow’s The Writing Biz show on book marketing basics, I had some thoughts that I would like to share with you.
On The Writing Biz we have often reminded you that you should concentrate on building a platform BEFORE you publish your book, and that is true. But I do think that sometimes I forget about an important piece of that platform, personal face-to-face relationships. There is no better way to connect than to look someone in the eye as you exchange ideas. I find that it helps if coffee is involved.
Here are a few ways that you can connect with real live people who would love to buy your book:
Local book signings and readings are not only fun but a wonderful way to meet like-minded people. You should schedule signings and readings when you release your book but you should also attend other authors’ events. A little mutual support can go a long way.
Get out and speak. We all want to land a great PAYING speaking gig but don’t forget about the power of free appearances. Can your book help small businesses? Offer to speak at your local Chamber of Commerce or other business organization. Is your book for young children? You could offer to visit schools or youth groups to read to classes. This also gives you a wonderful opportunity to practice speaking so that you can get those sweet speaking fees.
Join Groups, Associations and Organizations. The people you meet at book fairs, conventions, meetings and conferences will open you up to new ideas, valuable networking opportunities and real friendships.
Watch The Writing Biz Wednesday at 7:30 Pm EST as we begin our 3 part series on Book Marketing. This week we will discuss the basics with Shawn Manaher of Book Marketing Tools and Rivka Kawano of Author Sensei. Please join us and bring your questions!
Also you can listen to the podcast on iTunes and Stitcher Radio (usually out by the Friday after the live broadcast)