Taking the Heat Out of Branding with Carolyn Capern


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On this week’s episode of The Writing Biz, Carolyn Capern joined me in a discussion on branding and why it is important to writers to develop their own unique brand.

Clean Your Act Up

Before you begin branding yourself as a professional take a good look at your existing social media accounts. If you want to use your name as your brand and all of your activity on your social accounts has been personal in nature you may want to either close the accounts and start over, clean the accounts or open accounts in a different name.  Here’s a great video by Molly Wood that explains how you can clean your Facebook and Twitter accounts.

Who Are You?

Take time to figure out who you are as a writer and how you want to convey yourself to others. This is a good time to write you professional bio and build upon that. Are you a romance writer? Maybe you can narrow it down by saying that you are a romance writer who writes historical romance in the 17th century. Or maybe you are a freelance writer who specializes in articles about photography. What do you want a new reader or follower to learn about you? Past guest, Nina Amir, wrote a terrific article to help authors with branding: 6 Branding Tips for Writers and Authors.

Your Website is Where Your Brand Lives!

Your website is where people will find you and learn about you. It HAS to be great! If you are not capable of designing your own site and don’t want to take the time to learn then don’t. Hire someone with a strong web design background. If you looked up an author’s page and it was hard to read and disorganized would you stay on the site? Probably not.  Here are some author sites and profiles that are done right:

http://www.peterjames.com/#1

http://michaelhyatt.com/

http://www.terrypratchettbooks.com/

Twitter Profile:

https://twitter.com/thecreativepenn actually all of Joanna Penn’s branding looks awesome.

Facebook Profile: 

https://www.facebook.com/neilgaiman

Google+ Page: 
https://plus.google.com/u/0/+writersdigest

Here’s why we think that David Amerland has built a wonderful brand:

David Amerland website   @DavidAmerland

David Amerland on Facebook  David Amerland On Google+

This is David Amerland’s Google+ Sunday Reads Page. His Sunday post is truly something to look forward to each week. Brailliant

To Thine Ownself Be True

As you create your different online and offline profiles BE CONSISTENT! Yes, I just yelled at you. You want people to recognoze you and your brand across the many platforms that are available to you. Make sure that in each profile you are communicating your brand’s message, that your profile photo is consistent and that you sue the same design elements, It makes a huge difference in how well you are recognized .

what people say

Some Great Books on Branding:

Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself by Erik Deckers and Kyle Lacy

Creating a Personal Brand Called You: How to create and build a brand for you and your business by Debbie Cummings

 

Very informative article by Neil Patel and Aaron Agius How To Create Your Personal Brand Vision – The Complete Guide to Building Your Personal Brand

 Next Week: Building Your Platform

 

 

 


About Laura Williams

Freelance writer, graphic designer and social marketing strategist. Host of The Writing Biz show a live stream and podcast that helps writers manage and grow their businesses.

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