Financing Your Self-Publishing Adventure with Stephanie Sims

As my guest, Stephanie Sims mentioned, yes, we are going to talk about the “F” Word.

If you are like most writers you probably do not have a background in finance. Most of us have very little experience when it comes to funding a start-up business. Honestly, this is the point where many writers through in the towel.

I would like to point put that the BEST way to decide how much money you will need and where your funds will be spent is to writer a great Business Plan. Also it will give you an overview of your business and expectations that you can share with potential investors.  Here is a past episode of The Writing Biz with Nina Amir that will help you write your business plan

Here are 5 Things Stephanie Says Will Help You Finance Your Publishing Adventure

1. Being Realistic About the Money That You Need

When you sit down to write your budget-no wait, come back, don’t run away- think about not just what you know that you will need but also what you may need, It is better to have extra money at the end of the day than now enough. Consider all of your expenses such as travel, conference fees, time you may need off from your job (if you have one) and more.

2. Have a Business Structure

Your book project should be set up as business for tax purposes and also to protect your personal assets. If you were to borrow money for your book and for some reason it didn’t sell well or you were unable to finish it than you can file bankruptcy and your personal assets such as your home will be protected. .

3. Build Your Audience

Ahhh, here we go again. You must build your audience BEFORE finishing your book. Potential investors will look at your audience and see if it strong enough to support the book sales that you expect. They will also want to see a solid marketing plan.

4. Don’t Spend Personal Money You Don’t Have

No, really. Don;t let those pie-in-the-eye dreams of success override your common sense. If you have money in savings that is earmarked for your child’s college, don’t use it. If you have cash on hand that you were thinking of using to tour Europe and you feel that your book is more important then maybe use it towards financing your publishing adventure.

5. If Crowdfunding, Realize It Is Work.

Crowdfunding is big news right now and many authors are finding it is a great way financing option to help pay for publishing costs. But – this is very important, you may want to read it twice – it is NOT easy. You should plan on this being your priority for the length of the campaign and work at it every day. Oh, and don’t forget that after the campaign ends you need to satisfy all the perks and promises you offered.



You Can Listen to this episode’s podcast here:


During the Show We Mentioned:

Publishizer – a preorders platform for busy authors.

Patreon– allows you to gain supporters who pledge to help your project to succeed

Indiegogo– empowers people to activate the global community to make ideas

Kickstarter – a vibrant community of people working together to bring new things to life.

Pubslush– give authors the opportunity to get out of the slush pile, prove their talent and market viability, and successfully publish quality books.  (IPNE Members get a discount)

10 Top Crowdfunding Websites by Sally Outlaw for Entrepreneur Magazine

Global List of Crowdfunding Sites

Rob Knightingale’s blog post includes a few more crowdfunding sites-  5 Crowdfunding Sites Where You Can Raise Money For Your Next Book

Why Crowdfunding Is a Must-Have Marketing Tool for Brands by Richard Stewart

and just for giggles- 4 Kickstarter Campaigns You Won’t Believe Actually Succeeded


About Laura Williams

Freelance writer, graphic designer and social marketing strategist. Host of The Writing Biz show a live stream and podcast that helps writers manage and grow their businesses.

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