Recipe for Marketing Success Through Your Blog with Chef Dennis & Carolyn Capern

Recipe for Marketing Success Through Your Blog with Chef Dennis & Carolyn Capern

How do you build your blog?

Episode Tagline

**This is an older episode. Some information may have changed

I know, I know you are tired of hearing how important a blog is to your marketing platform but IT IS. Your blog gives you the opportunity to get your message out to your audience, build your platform and more than any other reason that a writer should have a blog is that it improves your writing and helps you develop ideas. My guests Chef Dennis Littley and Carolyn Capern shared with us a ton of advice that you can use to build your blog and use it as a marketing tool.

 

I think that creating a dynamic blog is the NUMBER ONE best way to market yourself as a writer.

First, it helps your audience to get to know you.

Second, exposes others to your writing.

Third, as you add blog posts it builds your site’s content.

In this episode of The Writing Biz, we gave a ton of information. Here are the key questions that we answered.

 

1) Why is a blog a must have for a writer?

2) How do you decide on the voice of your blog?

3) Why is guest blogging a good idea? Or not.

4)What is THE best advice that you can give a writer concerning their blog?

Great Evernote Tip for Android Users: Download the Evernote Widget App. Now you can use the Evernote Voice-To-Text option! It is not perfect but once you have created the note you edit and format and it cuts the time it takes to create a 500 wd.blog post by more than half!

Great Google Drive and Blogging Tip: You can write, format and add images to a blog post created within a Google Doc and then transfer it to WordPress with almost no changes! Go to add ons in the top bar of your Google Doc page and add the “Publish to WordPress” app. Total awesomeness.

 

Chef Dennis Littley held the 2nd Annual Bloggers Conference this year and it was unbelievable! If you are serious about blogging and want to learn from some of the best here is a link to all the events- For the Full Schedule CLICK HERE

Here are the topics that are covered:

 

  • Marketing Yourself to Brands
  •  Building your Brand
  • Google Plus for Business
  • Podcasts – Your Missing Market Share
  • Hootsuite and Evernote – Your Business Power Tools
  • Logo & Web Design
  • The Future of SEO
  • The State of Google Plus Hangouts
  • Creating Engaging Posts
  • Maximizing Pinterest
  • Using Instagram Effectively

 

Guest:

 

CarolynCapern is a partner at CT Social in Orlando. She handles social media strategy and long-term management for clients, as well as work on business development and general management within the company. She is a speaker, a blogger and an all around great person.

Blog: Discover Central Florida with Central Florida Top Five

 

 

Dennis Littley or “Chef Dennis”  Executive Chef, Culinary Instructor, online personality, you can find his shows on his  YouTube Channel. Visit his website Ask Chef Dennis.

 

 

Resources:

The Single Best Marketing Tool for an Author by C. Patrick Shultz
Marketing Your Blog: 10 Essential Tips You Should Know by Edward Khoo
SAVE THIS: HTML CHEAT SHEET FOR BLOGGERS I found this on The Blog Stylist
Best Places to Find Free Images Online by Dustin Stout
25 Google Drive Tips You’ve Probably Never Heard Before | Process Street If you use Google Drive this is a MUST READ. I could not believe how much I learned from this post.
Visit Thomas Hanna’s website for great photos.
Emailing Into Your Evernote Account

 

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