Building a Website for Your Writing Business with Rivka Kawano

 

 

One of the most important things you can do to help your writing business succeed is to build a great website.

**This is an older episode. Some information may have changed

If you already have a website, take a good hard look at it. Your website should be readable, clear, easy to navigate and help you build an email list. If it is not all of these things you need to make some changes NOW! Rivka Kawano helps writers build and market their businesses and she does this by creating websites, social media profiles and book trailers that work among other things.

Here is what you will find in this episode:

5 Things Your Website Should Do

1. Make Your Visitor Feel That You Know Your Stuff
2. Guide Your Visitor to Your Content in a Clear and Meaningful Way
3. Capture Emails
4. Showcase and encourage your visitor to bu your book. Product or service.
5. Back Up Your Website

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5 Things Your Website Shouldn’t Do

1. Confuse Your Visitor
2. Be Used As A Parking Place for Your Business
3. Forget to Capture Emails
4. Make Your Visitor Struggle to Read Your Content
5. Forget to Backup Your Site

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Guest

Writer Rivka Kawano   

Rivka Kawano is the owner of Author Sensei. Coaching and marketing authors are just a couple of services that her business offers. She is also a terrific blogger!

 

This Week’s Resources:

Awesome Writer Websites

Joanna Penn
Kristi Hines
Bernard Cornwell
Will Self 
Don Stevens-Merge Publishing 

Building a Website

SEO Dos and Don’ts with Font Sizes and Colors by James Parsons 
8 Do’s and Don’ts of Effective Web Design by Babar Suleman 
Pros and Cons: should I build my own website? By Jefferson Hawkins of Skyhawk Studios 
Content Marketing is Not About Creating Viral Content. Not Kidding. For Real. by Laura Williams- Goodinklings
Using the Google Highlighter (Video) 
Google Analytics Tutorial for Beginners 2014 

WordPress

How To Make a WordPress Website (video)
How to Backup Your WordPress Site
SEO for WordPress by Yoast
How to Choose a WordPress Theme for your New Website or Blog by Ashley Faulkes 

Premium Theme Sites

ThemeForest
Woo Themes
Studio Press
WPZoom

Photograph Sources and Editors

Unsplash
PicMonkey
Canva
BeFunky
Photopin

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