Publishing in 2015 with Charlotte Pierce
The Writing Biz Podcast
What can you expect this next year in publishing and how will it impact your writing biz?
The publishing industry is changing rapidly as new ideas and technologies are introduced, I am sure that I am not alone when I say it can be hard to keep up with it all.
In this episode of The Writing Biz, Charlotte Pierce of Pierce Press and the interim President of Independent Publishers of New England shares with us her thoughts on what we can look forward to in 2015.
Here are the highlights:
What is the real threat to indie authors, too much high-quality ebooks at a low price or too much low-quality ebooks at a low price? We discussed how this is really decided by how well you market.
Your book’s metadata and the search engine optimization on your blog and other areas is incredibly important if you want to be found in 2015. Take the time to learn (or hire someone) to develop your metadata properly so that your book has the best chance of rising to the top in your niche/genre. If you do that correctly that same information can be incorporated into other SEO instances to move you higher in search rankings. Here is a great video from Indie Office Hours on the importance of metadata in relation to semantic search with IBPA’s Angela Bole and Mr. Sematic Search, himself, David Amerland Indie Office Hours: The Case of the Missing Metadata!
When pricing your book don’t forget about the changes in EU VAT taxes! Read this post from Jonanna Penn
How are ebooks being licensed for libraries? Here are a couple of articles that address this very subject. Why It’s Difficult For Your Library to Lend Ebooks by Adam Vaccaro
Building Your Audience with Social Media in 2015 Crowdfunding will become even more popular among authors and publishers. Patreon will grow and help creatives do great work. make sure that you:
- Take time to evaluate your social media platform going into 2015.
- Cast a wider net. Use 2 or 3 social media sites in your marketing plan.
- Use the right tools and take time to learn how to use them well.
2015 will be the year of Video!
Here is a great example of how video can be used to market your book.
2nd Flash Reading: St. Marks Bookshop, NYC by Tory McCagg
Why should you use video?
- YouTube is the #2 Search Engine
- It’s easy to use.
- You don’t have to worry about perfection, it’s the message that matters!
Diversity and Collaboration are key to your success in 2015, Diversify your marketing so that you reach as many markets as you can. Don’t just add your book to one market and expect great results. Expand your audience through collaboration. Collaborating with others allows you to have exposure to their audience as well as yours. Consider putting together a themed book set with other authors. I came across a great example of this. The Indie Author Power Pack that includes Write. Publish. Repeat. by Sean Platt and Johnny B. Truant, Let’s Get Digital by David Gaugran and How To Market a Book by Joanna Penn.
Write a Series in 2015. Writing a series gives you a great base for your writing business, allows you to expand and diversify your marketing and it gives you a better focus.
Take time to evaluate your website. Make sure that al of the information and links on your website are current. Consider your audience and ask yourself if your website is answering thier questions and providing them with the information they may need. Make sure that your site’s SEO is optimized. And please, please, please ensure that your site has a “responsive design”. Picture this a reader finished reading your book on their tablet and now they want to go to your website to order another one but when they get there they have trouble navigating the site, using the menus and buttons and end up frustrated and click away before buying your book. That is what happens when your website is not responsive to the many devices a visitor may access your site from. Be better.
Get your learn on. The fastest way to grow your writing business and to make sure that you are on top of your game is to learn as you go. In the ever-changing field of publishing this is imperative. Here are some great blogs that you can follow. I suggest subscribing to their newsletters sot the news comes right to you.
The Book Designer– Practical advice to help build better books.
Publishing Trends– News. opinions and stats in the changing world of book publishing.
During the show Elizabeth Moore asked:
I do not have a great answer so here is a resource that may help answer this question:
How to Get Reviews For Your Book (Without Begging, Bribing or Resorting to Subterfuge) by Kimberly Grabas of Your Writer Platform
The two main takeaways as we head into 2015 are be PASSIONATE and EDUCATE yourself!!!
NEXT WEEK: Setting Goals For Your Writing Biz in 2015 with Lany Sullivan
This Week’s Guest:
Charlotte Pierce views her Pierce Press authors as collaborators and partners. Her company, Pierce Press publishes print and electronic books under three imprints: DayTripper Books (travel & family), GiggleQuick Books (children’s), and Peeragogy Books (alternative education). Pierce Press also performs publishing coaching, marketing, and video production services for nonprofits, small businesses, and individuals. Charlotte is co-president of Independent Book Publishers of New England (IPNE). Charlotte hosts Indie Office Hours, a live-streaming show about the publishing process, and Face the Book TV, which focuses on books, authors, and the writing process.
Pierce Press: http://piercepress.com/
Twitter: Personal: https://twitter.com/PiercePressIPNE: https://twitter.com/ipne
Facebook: Personal: https://www.facebook.com/charlottepierceIPNE