Listen to the Podcast:
What is a Special Book Marketing Avenue?
Special Book Marketing Avenues move your books outside of traditional avenues such as bookstores, book fairs and more. Often these types of opportunities are very targeted and can help you gain a loyal audience in your field or genre.
Suggested Special Book Marketing Avenues
- Special Events
- Special Marketing Promotions
If you have a book for young children consider school libraries, daycares, youth groups as book selling opportunities. Often, college professors look for books that help them build their courses, maybe your book could be used as a resource for their class.
Did you write a book that solves a business problem? Often books are included in corporate training or at business conferences.
Can your book be offered though an association? There are tons of associations that are looking for great material to offer to members. Topics could include business, personal empowerment, cultural topics, history, how-tos and much, much more.
Below is a video of an interview from Indie Office Hours with Brian Jud, of Book Marketing Works. Brian helps authors market their books to non-bookstore buyers. You can learn more about his program at bookmarketingworks.com
We also mentioned the Peeragogy Handbook, an amazing book explaining how to set up and manage a peeragogy learning program. Charlotte Pierce is involved with developing the boo. It is a truly remarkable and powerful program.
From the Peeragogy Website:
“Peeragogy is a collection of techniques for collaborative learning and collaborative work. By learning how to “work smart” together, we hope to leave the world in a better state than it was when we arrived.”
Founder Howard Rheingold explaining what you can expect in the Peergogy Handbook
Charlotte Pierce views her Pierce Press authors as collaborators and partners. Her company, Pierce Press publishes print and electronic books under three imprints: DayTripper Books (travel & family), GiggleQuick Books (children’s), and Peeragogy Books (alternative education). Pierce Press also performs publishing coaching, marketing, and video production services for nonprofits, small businesses, and individuals. Charlotte is co-president of Independent Book Publishers of New England (IPNE). Charlotte hosts Indie Office Hours, a live-streaming show about the publishing process, and Face the Book TV, which focuses on books, authors, and the writing process.
NEXT WEEK: Part 1- The Writing Biz Blogging Series