Tag Archives : platform


Recipe for Marketing Success Through Your Blog with Chef Dennis & Carolyn Capern

  Listen to the podcast Do I really Need a Blog for My Writing Biz?   I know, I know you are tired of hearing how important a blog is to your marketing platform but IT IS. Your blog gives you the opportunity to get your message out to your audience, build your platform and more than any other reason that a writer should have a blog is that it improves your writing and helps […]


Book Marketing: The Basics with Shawn Manaher and Rivka Kawano

Here is the podcast:  Book Marketing: The Basics I am sure that like many other writers, when you hear the words “Book Marketing” you begin to feel a little overwhelmed and that’s completely understandable. This week on The Writing Biz I invited guests, Shawn Manaher of Book Marketing Tools and Rivka Kawano of Author Sensei,  to join me in a discussion of book marketing basics. We tried to give you some great tips that you […]


The Writing Biz: 2014 Self Publishing Series

This four-part Self-Publishing series gave us the opportunity to gain some insight into self publishing from different perspectives. As always the guest experts offered valuable information that you can apply to your writing biz. The world of self-publishing is continually changing as new ideas and technologies are introduced. I would recommend to anyone who is trying to learn more that they join the Independent Book Publishing Association (IBPA). The educational resources that they provide are […]

self publishing

Book Marketing Up Close and Personal

Marketing Your Book One Person at a Time As I was getting prepared for tomorrow’s The Writing Biz show on book marketing basics, I had some thoughts that I would like to share with you. On The Writing Biz we have often reminded you that you should concentrate on building a platform BEFORE you publish your book, and that is true. But I do think that sometimes I forget about an important piece of that platform, personal […]